Many socks don’t last a long time. This is because we wear them hard on our feet - unless you walk around on your hands! Some socks can get holes after only one month. Sock longevity depends on the material the sock is made of or how the socks are cared for when being washed as well, as on the thickness of the sock.

We at Stand4 Socks know this problem very well and can understand how annoying always finding holes in your socks would be. It doesn’t look good, your feet get cold or develop blisters and if you need to buy new socks nearly every month, it can also become very costly.

We asked ourselves how socks could change the world? At first, we invested years of research into creating a very durable sock to overcome this age old problem of socks getting holes.

By looking at where socks get the most friction and therefore wear out faster, we were able to create a new style of socks which are stronger and more hard-wearing than others.

After all this, we then thought about the people who really need thick, warm and durable socks but for various reasons don't get them.

Above are the reasons why we created the perfect sock - for our customers but also for the homeless people that we donate them to. Socks are rarely donated to homeless people, far less   than food, shelter or money is. However, people living on the streets are walking far more than the average person in a day and have less chance to change or wash their socks.

Our research led to us creating a sock which can be worn for weeks without washing, which is durable and hard-wearing.