Why Do Companies Give Socks at Conferences?
Conferences are a great opportunity for companies to showcase their products and services to a large audience. One of the most common promotional items given away at conferences is socks. But why do companies give socks at conferences?
Conferences are once again taking place after Covid restrictions, and we're exploring the trends and promotions surrounding them here at Stand4 Socks. We have seen an uptake in socks being given out as promotional items, and we explore why below.
Practicality -
Socks are a practical item that attendees can use on a daily basis, and realstically, probably need. They are also something that people need to replace frequently, so the recipients will see the brand on a regular basis and be reminded of them.
Cost-effective -
Socks are an affordable item that can be produced in large quantities. This makes them an ideal choice for companies who want to give away something useful to a large number of attendees, and keep brand awareness top of mind for a lower cost.
Brand Awareness -
Giving away socks with the company logo on them can help increase brand awareness once given, and continually when the reciever wears them. The more people see the brand, the more likely they are to remember it, talk about it and think about it.
Unique -
Socks are a unique item that can stand out from other items such as pens, notepads, and keychains due to their longevity and originality. They also have the added benefit of being something people will actually use.
Comfort -
Conferences can be long and tiring, and attendees often have to walk around a lot. Giving them comfortable socks can help them feel more relaxed and energized and look forward to trying at home.
"A brand is a voice and a product is a souvenir."
- Lisa Gansky
So, companies give socks at conferences for a variety of reasons including practicality, cost-effectiveness, brand awareness, uniqueness, and comfort. Whether you're attending a conference or looking for a promotional item for your own business, socks are a great choice.
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